The second last word

Vinta Nanda writes about the prevailing culture in the business of media and entertainment in India. 

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Minus ‘Fair’ will Fair & Lovely lose its raison d'être?

Carol Goyal explores if a change in brand name results in the death of a brand

HUL’s announcement th...

Echoes of 'Black Lives Matter' in India

The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seems to be echoing in India too - though the tremors a...

New Law To Make 26 Week Maternity Compulsory In Private Sector

This has to be the less debated reform from the government, luckily. Henceforth working women in private sector may soon be entitled to 26-week maternity leave under the ne...

Snapped: Kajol’s Meet With PM Narendra Modi

Actress Kajol met Prime Minister Narendra Modi here on Wednesday regarding Help A Child Reach 5 campaign, which spreads the importance of good hand washing habits around th...

Hindustan Unilever Partnering With Cos Like Star, YRF, Facebook, Google To Weave Its Brands Into Their Creations

Toiletries-to-food giant Hindustan Unilever BSE 0.39 % (HUL) is partnering over a dozen content creators — from Star Network and Yash Raj Films to Facebook and Google...

Soon Consumers Will Be Regulators…

A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...

Marketers look beyond traditional mix as rural consumers flex muscles

With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...